Our skill sets include but are not limited to:
We worked with this special automotive finance dealer for 13 years. We began with paid programming – infomercials focusing on testimonials from not only customers, but salespeople as well. Monthly car sales and revenues quadrupled. We then created a standardized logo (using a cartoon car). With profits rising, the Pierre organization expanded Pierre Money Mart into four separate locations. Next we created a jingle of the Money Mart toll-free number (in an Andrews Sisters-style theme) and animated the logo, bringing the cartoon car to life sort of like a “bouncing ball”. The jingle, their phone number, has become one of the most recognized in Seattle advertising history. Better yet, Pierre money Mart began selling, on average, 500 cars a month, grossing over one million dollars and making it one of America’s most successful special automotive finance dealerships.
(Lexus of Bellevue, Lexus of Tacoma, Honda of Marysville, Toyota of Kirkland, Toyota of Renton, Volkswagen of Kirkland, Acura of Seattle, Jaguar/Land Rover of Tacoma, Volvo of Tacoma)
Owner, Michael O’Brien, wanted to brand all of his auto dealerships under one umbrella. Challenge was that all of the dealerships were named after the cities or communities they served. We came up with the idea of using a common logo and a musical signature that would be used not only in the group-branding spots, but by each of the individual stores as well. We created both. All dealerships within the group were then mandated to incorporate the OB logo in video and print, and to include the musical signature everywhere audio was used. This campaign has created a very recognizable brand throughout the Pacific Northwest.
BMH Marketing took over this up and coming mattress chain of stores in 2009. We created their new brand using a jingle and an “Engineer Dave” character appearing in the tail graphics of all of their traditional and online commercials. When we started, the chain had 12 stores. They are now up to 24 stores… and counting.
CoolTrade is the only fully-automated, stock-trading software available to the general public. Wall Street institutions have been using auto-traders since the 1980’s. This software (run on your computer or in the virtual cloud) does everything—picks stocks, buys and sells, goes long and short, turns itself on and off during market hours AUTOMATICALLY. The target demo is anyone who owns mutual funds—quite a universe. Knowing that people can be very skeptical when it comes to their finances, we have created partnerships with news/talk radio personalities to endorse the software. We give the well-known, respected and trusted personality, a trader (in the cloud) We help him/her select a strategy, and they then talk about the success the software is delivering (in simulation mode). The software is the “real deal” but creating trust is paramount in this marketing niche. We are also employing SEO, behavioral targeting, geo-fencing and, yes, some commercials on CNBC during market hours.
With their main competition the large, home-improvement warehouse stores (Home Depot and Lowes), we pitched Dunn Lumber on magnifying the differences between the combatants. To name a few, Dunn Lumber delivers, they do not. Dunn is local, they are not. Dunn offers free, “project specialist” consultations, they do not. We created a “Box Store” character and a “Dunn” character and the two, shot on a clean, white backdrop, bantered back and forth. The commercials have been a big success and the company has received tons of feedback by the Seattle community and Dunn’s bottom line also improved!
Brand new dealer point, brand new concept. Owner made the decision to go with a “One price, Negotiation-Free” dealership. bmh came up with the slogan, “It’s about time” and put together a traditional and digital campaign promoting the distinct differences (return policy, price protection, work with just one person, “brand specialists” vs. Salespeople) between Honda of Marysville versus most other, traditional dealerships.
This fitness equipment retailer has stores in 6 markets (Chicago, The Bay Area, Seattle, Sacramento, Salt Lake City and Anchorage). We created a new slogan for them promoting the benefits of good fitness— “Think, Feel, Look… Better.” We’re running an endorsement radio campaign in Seattle with Brock Huard, former University of Washington Husky and NFL quarterback that’s delivering great results. We’re currently building a television campaign targeting women and adults 35-64. Results coming!
Consumers have become experts at filtering out advertising. They’re savvy and they demand products and services that are relevant to their specific needs and interests. So how do you cut through the clutter and engage your target customer? Create Trust. Trust is the cornerstone of every relationship. It’s something we feel – not think. If you can deliver the emotion of Trust through your message and into your potential customers' hearts (and in turn, their minds), they’ll do business with you. No matter which advertising media vehicles you choose, engaging storytelling is the most effective way of earning consumer attention. We’re storytellers. We’re brand builders. We’re used to winning.
Media choices are the terrain on which marketing battles are fought. The proliferation of advertising mediums, consumer devices and marketing technologies is challenging. What medium or what media mix is the most efficient and effective in delivering your message? Through research, strategy, communication, negotiation and implementation, we’ll transparently navigate you through these complexities.
Once we’ve worked together to create your message and expertly deliver it to your target, we’ll work with you to ensure that when they come, you’ll be ready. Nothing’s worse than not “walking the talk” – not delivering on what’s expected. We can give you the tools to help internally, creating a great company culture to prepare your team to over-deliver what your new customers will expect.
Brett Hyde of BMH Marketing was instrumental in creating the O’Brien Auto Group brand. For years I was searching for the right message and they hit the nail on the head. Brett’s creativity and passion are second to none. Every time I need an idea to market one or all of our stores, I give Brett a call and he always comes through. I’ve worked with a lot of advertising companies over the years but none are more creative and professional than BMH so in 2005 the O’Brien Auto Group formed a partnership with BMH Marketing and they have been my sole advertising resource ever since. It goes without question that I highly recommend BMH Marketing.
I’ve had the pleasure of working with Brett Hyde and BMH Marketing since the ‘80’s. They have professionally handled my advertising production and media buying. I appreciate the ease of execution as well as their unique ideas. Brett’s a pleasure to work with and I would recommend BMH Marketing’s services wholeheartedly.
BMH Marketing has provided extraordinary service for the past five years. Their creativity and market insights have helped build Mattress Depot USA into one of the largest specialty retail mattress store chain in the Northwest.
BMH Marketing has been instrumental in the development and marketing of the Mattress Depot USA brand. The development of our jingle, slogan, and brand mascot are a direct result of Brett Hyde’s creativity.
Mattress Depot USA would highly recommend the marketing services of BMH Marketing.
“Brett Hyde of BMH Marketing helped us create and launch a successful new TV campaign, and has consistently worked hard for us to create value and results. Brett has the work ethic and the contacts in the industry to deliver on his promises.”
“Brett Hyde of BMH Marketing, without any doubt, is the brightest, most talented and creative entrepreneur we have ever had the pleasure of working with. Once we tell Brett what we are looking for, he takes over from there. He has the skills necessary to “read” people and is always “right on”. He is punctual, dependable and responsible. He fit in immediately, and is well liked and trusted by the Earnhardt organization.
By using Brett Hyde and BMH Marketing our sales have increased by 36%. We attribute this increase to Brett’s creative and talented marketing insight. He is without any doubt the best in the business.”
Over the last 2 years, BMH Marketing has made advertising fun and easy for me and Toyota of Renton. Brett Hyde’s creativity, professionalism and honesty not only make for a great business relationship, but friendship as well. Keep up the great work!
I had the pleasure of working with Brett Hyde and BMH in the commencement of my recent business. The creative talent he offered was invaluable and convinced me to change the name of the organization to a much more descriptive and memorable one. Brett additionally secured a website that has been a cornerstone of our advertising strategy.
BMH equipped me for the rollout of the company at our annual conference and was an instant recognized benefit to our industry. Brett has an amazing talent for identifying products with brief narratives to create a catchy and long lasting recall of the products he is promoting.
In summary, I have never in my 45 years in business found and worked with a more talented creative professional than Brett Hyde.
I’ve worked with Brett Hyde and BMH Marketing at several companies since 1998. BMH Marketing is currently handling the marketing for our newest company, CoolTrade Robotic Stock Trading Software. BMH is a “one stop shop”. They are so good at handling EVERY facet of marketing and advertising. They’ve helped us create the very successful brand and image of CoolTrade and have always delivered the right message to the right target. BMH thinks outside of the box and are extremely passionate, responsible and trustworthy. They’re on time and on the mark. Brett and his team treats our company like his and it makes for a tremendous partnership. We highly recommend BMH Marketing.
Brett Hyde of bmh Marketing takes the time to understand our needs, learn our market and how to best reach our customer base via strategic advertising. He was instrumental in branding our events by producing a jingle featuring an original sound track. Through his extensive list of contacts he is able to leverage our ad buy, maximizing the bonus weight we receive and additional exposure through press releases, news features, live remotes and lifestyle media such as Evening Magazine. He is more than willing to use his creative talents and software to develop marketing materials, graphics and any other needed artwork for our events. His goal is to make our events as successful as possible and is willing to lend a hand wherever and whenever needed. He truly is a team player and cares about our business. MHRV considers our relationship with Brett as more of a partnership than a traditional business-to-business arrangement.
